True North Worldwide

Business to Business. Connected to China.

Getting to market with a new product in China is difficult to manage, even with a full team of marketers on the ground.

Having daily access to the best marketing support in China is a game-changer for brands- especially for those companies who do not yet have dedicated marketing teams on the ground.

Since 2004, True North has connected companies interested in China with professional in-market support . From research and insights to market analytics and social media activation, we help brands spend efficiently and manage the Go To Market process without the cost of a global agency.

What we do

We provide resources to support those high-stakes risky marketing launches that can be caused by insufficient go-to-market and incomplete information about the China market. Our performance areas:

The difference.

Without a resource network in China, it doesn’t matter what the size of a brand budget is. Getting things done on time, with the right people to rely on, is the key to succeeding in China .

True North’s most valued assets are measured by the quality of its working relationships with our resource partners. Nearly a dozen partners, more than 200 marketing professionals. Our work generates trust and performance.

Some of our partners’ work


    • Molex
    • Unliever
    • Lincoln Motorcars
    • Ford
    • Barilla Pasta
    • Thread Design
    • Go-Capture

    Go To Market Strategy
    • Ashley Furniture
    • Griffin’s Biscuits
    • UTS Australia
    • Mercedes-Benz
    • Omo Laundry Detergent

    • Panasonic
    • Evian Water
    • Lincoln Motorcars
    • Fendi
    • Jaeger-Le Coultre Watches

    Social Media/Listening
    • United Family Healthcare
    • Lenovo
    • Lexus
    • Hotel Indigo

    • Unlilever
    • Fonterra
    • Yihaodian
    • T-mall

    e/m Commerce

Our Team

Who is making it happen?

Terry Horsmon

Managing Partner with over 10 years in China. Strategy and Digital. Past McKinsey & Co., Sony Pictures, Thoughtful Media. Amherst College, Yale University and Harvard Business School.

Scott Mollan

Creative Director with over 10 years in China. Creative and Strategy. Past CD/ECD Ogilvy, Saatchi & Saatchi. Lenovo, Lexus, Mercedes, Hauwai

Maya Wang

China operations and international client management. Over 10 years of experience managing complex projects for large organizations. Past M+W Germany/Shanghai, Johnson Controls, Shanghai VW.

Get in Touch

Terry Horsmon
Managing Partner
China: +86 139 1805 7742
U.S.: +1 805 252 4704

Linked In:

Skype: thorsmon

Twitter: terryhorsmon

We Chat: Surf 60

    Your Name (required)

    Your Email (required)


    Your Message