True North Worldwide
Business to Business. Connected to China.
Getting to market with a new product in China is difficult to manage, even with a full team of marketers on the ground.
Having daily access to the best marketing support in China is a game-changer for brands- especially for those companies who do not yet have dedicated marketing teams on the ground.
Since 2004, True North has connected companies interested in China with professional in-market support . From research and insights to market analytics and social media activation, we help brands spend efficiently and manage the Go To Market process without the cost of a global agency.
What we do
We provide resources to support those high-stakes risky marketing launches that can be caused by insufficient go-to-market and incomplete information about the China market. Our performance areas:
The difference.
Without a resource network in China, it doesn’t matter what the size of a brand budget is. Getting things done on time, with the right people to rely on, is the key to succeeding in China .
True North’s most valued assets are measured by the quality of its working relationships with our resource partners. Nearly a dozen partners, more than 200 marketing professionals. Our work generates trust and performance.
Some of our partners’ work
2014-2015
Our Team
Who is making it happen?
Terry Horsmon
Managing Partner with over 10 years in China. Strategy and Digital. Past McKinsey & Co., Sony Pictures, Thoughtful Media. Amherst College, Yale University and Harvard Business School.
Scott Mollan
Creative Director with over 10 years in China. Creative and Strategy. Past CD/ECD Ogilvy, Saatchi & Saatchi. Lenovo, Lexus, Mercedes, Hauwai
Maya Wang
China operations and international client management. Over 10 years of experience managing complex projects for large organizations. Past M+W Germany/Shanghai, Johnson Controls, Shanghai VW.
Get in Touch
Terry Horsmon
Managing Partner
terry.horsmon@truenorthworldwide.com
China: +86 139 1805 7742
U.S.: +1 805 252 4704
Linked In: cn.linkedin.com/in/twhorsmon
Skype: thorsmon
Twitter: terryhorsmon
We Chat: Surf 60